This year's聽Pathways to Excellence Summer Intensive students were assigned a topical and challenging advertising project on the subject of gun control. This is an often-debated topic with a lot of strong opinions either for or against it.
The students were put into groups of two: an art director and a copywriter 鈥斅爐he classic advertising duo. Each group had to flip a coin to decide if they would be for or against gun control, creating an interesting scenario of students having to advertise for a cause they may or may not believe in or support.
This exercise was meant to challenge, engage and inspire students while giving them a taste of the competitiveness the world of advertising has to offer.