Advertising: Shaming

In this year's advertising classes, students were tasked with creating advertisements about shame and stigma. Their design challenge focused on changing public opinion in areas they were passionate about including homelessness, immigration and generational shaming. The exercise served as a way for students to learn about the strategic and creative processes of advertising and practice executing those skills.

Working in teams of two (one copywriter and one art director), students produced creative briefs, drawings and designs. This is what each duo created.

Lauren Irwin & Nic Lawrence

"We wanted to create something that sent a message about respecting other generations in general, specifically their contributions to society. We represented the generational gap through technology." –– Lauren Irwin

Trinity Rasmussen & Kate Robinson

"We were trying to solve economic shaming on college campuses." –– Kate Robinson

Katia Kanner & Bella Liffick

"Katia and I made an ad addressing this idea of gender shaming and that people should be free to be who they want to be regardless of age, race, gender, etc. The ad is an example of what our larger campaign would look like." –– Bella Liffick