In this year's advertising classes, students were tasked with creating advertisements about shame and stigma. Their design challenge focused on changing public opinion in areas they were passionate about including homelessness, immigration and generational shaming. The exercise served as a way for students to learn about the strategic and creative processes of advertising and practice executing those skills.
Working in teams of two (one copywriter and one art director), students produced creative briefs, drawings and designs. This is what each duo created.
