Marketing and Communications
The Marketing and Communications department has strategic and tactical marketing and communications responsibilities for the Leeds School of Business. The department drives unification of the School’s message and brand through all internal and external channels and touchpoints. The department works collaboratively with Leeds stakeholders to align the School’s internal culture with its external reputation.
The department has responsibilities in the following key areas: school-wide branding and messaging, external and internal communications, advertising and promotions, marketing systems, program positioning and top level student recruitment strategies.
Consultation
We work with our partners to recommend marketing and communications that reflect the Leeds brand
Strategy
We help partners develop a strategic approach that identifies audiences, objectives, key messages, tactics, timelines, budgets and measurement
Tactical
We serve as the strategic liaison between Leeds, University and outside contractors including: web development, graphic design, photography, video, social media and writing/editing
Assessment
We help our partners assess the effectiveness of their marketing and communications efforts