Rudy Betancourt named director of CU Boulder Artist Series
Betancourt—a native of Venezuela and an accomplished classical guitarist—will continue to serve as director at Macky which welcomes more than 100,000 people to over 100 events every season. He says adding the beloved series to the venue’s portfolio has the potential to turn over a new page for both.
“The Artist Series has been evolving for decades with an unparalleled cultural impact,” he says. “Having the Artist Series within Macky’s portfolio helps the venue to be a presenter as much as a facility for rent.”
Betancourt says the Artist Series will continue to delight long-time patrons as it also seeks to expand and diversify its programming.
“The series will still include dance, classical music, jazz, performing arts from all over the world, as well as new genres. Keeping true to its well-established mission while feeling the cultural pulse in Boulder will help determine its evolution,” he says. “There will be wonderful choices for our legacy and new audiences to enjoy.”
When CU Presents Executive Director Joan Braun retired at the end of June after 30 years, it was determined that it made sense to separate the curation of the Artist Series from the operations of CU Presents. Braun and CU Boulder College of Music Dean John Davis recommended Betancourt to be the Artist Series director as the most natural choice.
“Rudy is an excellent, accomplished musician and he has impeccable taste and awareness of the music scene,” Braun says. “As director of Macky, he also is very aware of audience tastes and preferences, and what they respond to. He can see some different pathways and possibilities and I’m excited to see what he does with it.”
“Joan’s legacy of innovation in the arts and securing the Artist Series’ place in the hearts of its audiences is a tall order—one that I am honored to continue. I am excited to work with the College of Music’s leadership and the Artist Series Advisory Board. It is a real privilege,” Betancourt says.
Betancourt will continue to work closely with the staff at CU Presents. “The CU Presents team brings unparalleled knowledge of how to reach our audiences and cultivate our relationship with them,” he says. “Continuing and deepening this collaboration will be paramount to the success of the series.”
CU Presents will continue to work with other as well as with the and .
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