EMEN 4820 - Entrepreneurial Product Development

Instructors: Karen Crofton
Suggested prior knowledge: None
Prerequisites: Restricted to students with 57-180 credits (Junior or Senior) College of Engineering students only.
Semester(s) Offered: See course list

  

Course Description

This course offers an experiential project-based approach to learning design thinking and innovation. A portion of the course is individual readings and assignments which prepare you to create an entreprenurial team project. This course will help you understand how to design with customer's in mind and how to most effectively create value added features.

Skills and Knowledge Gained 

  • Apply design based thinking
  • Effectively complete a customer discovery plan
  • Identify and evaluate user personas
  • Understand how to develop sound hypotheses and create prototypes
  • Learn to collect and analyze data and utilize the feedback to improve your design
  • Learn to create an effective pitch deck
  • Practice pitching your design based on the audience

Why should you take this course? 

Companies are looking for more than technical engineering skills, this course will help you be able to influence decision-makers to achieve better outcomes.

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Karen Crofton Sidebar

Karen Crofton

20+ years industry experience in engineering, start-ups and venture capital.

BS Mech Eng, MBA, Master's of Data Analytics.

Active Angel Investor