By Tayler Shaw (Jour, Span, ex'21)
Images by Megan Lange and Julia Muell for their 鈥淚nspired World鈥� campaign
When challenged to draw attention to a new website for the company Avery Dennison, which specializes in packaging and labeling design, sophomores Megan Lange and Julia Muell knew what to do: Handle with care.
After months of research and conceptualization, the pair landed on a winning strategy: ads that would embrace, rather than compete with, their environmental surroundings.
The finished product, 鈥淚nspired World,鈥� claimed a coveted Golden Pencil at the 2019 Young Ones awards, a worldwide showcase of creative work by top students in advertising, digital communication and design.
鈥淚 was in math class,鈥� Muell says, remembering the moment Lange texted her the news that they鈥檇 won the top prize in the client brief category. 鈥淪o I left class, and I immediately called her and started crying.鈥�
Accompanied by Professors of Practice Dan Ligon and David Smail, Muell and Lange joined 12 other advertising students on a trip to New York City for the competition, hosted each year by The One Club for Creativity. Their four-day trip included visits to six media and advertising agencies, and stops at iconic sights throughout the city.
鈥淚t was definitely a learning experience,鈥� says Sam Eaton, a senior majoring in strategic communications and studio arts who won a Bronze Pencil for his team鈥檚 鈥淩ead Between the Lies鈥� submission for The New York Times鈥� brief. 鈥淭here was so much collaboration from other team members and perspectives I never even would have considered.鈥�
As a group, this year鈥檚 students brought home two Golden Pencils, one Silver, one Bronze and several merit awards. They finished in eighth place overall, and in second place among other 4-year undergraduate (non-art) universities.
鈥淚 kind of look at it as a diving board鈥攍ike it just gives me a little bounce before I jump even further,鈥� Lange says.
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