Fonts

The primary brand typeface for CU Boulder is Helvetica Neue (pronounced NOY-eh). This face can be used in all of its condensed and regular weights and styles as a display face in all official communications and print collateral.

Helvetica Neue Extended versions are to be used as secondary fonts (see secondary fonts below).

Helvetica Neue Light (45) is preferred for body copy and Helvetica Neue Extra Black Condensed (107) is preferred for headlines. When a heavier weight is desired for various communications, it is important to switch to a heavier version of Helvetica Neue (Bold 75), rather than simply bolding the text in a design or word processing program. This alters the font and is not recommended.

When needed, Arial and Aileron Regular are acceptable substitutes as is Roboto. For web and digital applications, Roboto is an acceptable substitute for Helvetica Neue.

Primary Font
HN
HN Sentence

Secondary Fonts

Secondary Fonts

The secondary serif brand typeface for CU Boulder is Noto Serif. This face can be used in all of its available weights and styles as a display face in editorial, formal and classic pieces. Noto Serif can be used as headers, subheaders, stats, quotes, leader paragraphsÌý and in late Spring 2025, will be an option for the blockquote HTML tag in Web Express. In certain editorial work that requires Noto Serif is available through Google and with a CU Boulder Adobe Creative Cloud license.

Alternative Text
NS Sentence


Extended Helvetica Neue as secondary

HN E

Text that can only appear in Helvetica Neue:

  • Type Treatments
  • ±«¸é³¢â€™s
  • CU Boulder
  • University of Colorado Boulder
  • Buffs
  • Buffaloes
    Ìý

Please note that overall, the primary font should be used for the majority of the layout. Secondary fonts are intended to be used as supplements to design, not as primary components of design or layouts.