Co-branding & Subidentities

Co-branding

A small number of research institutesÌýat the university operate under the auspices of, or in conjunction with,Ìýexternal entities, such as agencies of the federal government.ÌýThose that do may be granted use of the external entity’s logo in conjunction with the university logo, as approved by the University Brand Identity Standards Board.

Co-brand example

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Co-branding Usage Guidelines

  • Approved co-branded logos may be employed only by those groups that meet requirements and have received approval from the University Brand Identity Standards Board and the CU president.
  • Approved co-branded logos may be used for marketing, communications and promotional purposes.
  • Approved co-branded logos can be used with or without an accompanyingÌýwordmark identifying the entity.
  • Approved co-branded logos may be used on university business cards or letterhead.
  • In all other aspects, co-branded logos follow the same usage guidelines as standard university logo signatures.

Co-branding Eligibility Requirements

To receive a co-branding exemption, the following eligibility requirements must be met:

  1. Entity must have a permanent contractual connection establishing it as a joint entity between the university and an outside entity or be a university institute that has been approved by the Board of Regents.
  2. Entity must detail why the inclusion or use of a custom logo or mark will benefit its business objectives better than using the standard CU identity system.
  3. Entity must receive a recommendation from its chancellor.
  4. The University Brand Identity Standards Board must approve a co-branding exemption.

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