Brand Merchandising

Merchandising is an exciting way to show school spirit and represent your organization. Our team is here to help you navigate this process.

Finding a Licensed Vendor

Vendors must be licensed to print any merchandise using University of Colorado Boulder marks. Before you start the process, you can find a licensed vendorÌý

Why do we use licensed vendors through Collegiate Licensing Company (CLC)?

CLC helps us with royalty reporting, contract compliance and brand protection and enforcement. CLC also requires all vendors to follow ethical standards in their workplaces.Ìý CLC vendors make the process easier for customers. They will send designs directly to the CU Boulder Visual Identity manager to help expedite your orders.

Merchandise Design FAQs

What university marks can I use?

  • A university/department lockup

  • Any approved buffalo

  • Any approved type treatment


Can my department, lab, or Residence Hall Association have a logo outside of the lockup?

To maintain brand consistency, these groups cannot have individual logos. If you’d like brand individuality outside of the lockups, we can help you design a type treatment instead. We can always design your group an official lockup.

Can student clubs or Student Run Organizations have logos?

Yes, student organizations can have individual logos. However, brand guidelines must be followed if any official CU Boulder marks are used. Please reach out to the designers in Student Affairs if you need help having one designed.

Can my club/department use Ralphie, Chip or the slanted CU?

These marks are managed by the Department of Intercollegiate Athletics and can be used only by groups overseen by Athletics.

Approval Process

Please note the approval process can take up to 2–5 business days, so please plan accordingly. Your licensed vendor will submit your final design through CLC when it is finished. If you’d like the process expedited, please send your design to the Visual Identity Manager cuboulderbranding@colorado.edu ´Ú¾±°ù²õ³Ù.Ìý

Once a design is submitted to CLC, it has to be approved by multiple individuals. If a design doesn’t meet brand guidelines, it will be rejected and will need to be resubmitted. If this happens, the approval timeline will reset. Securing approval through the Visual Identity Manager before submitting to CLC will prevent rejection delays.

Contact Information:
Whitney Fullmer
Visual Identity Manager
cuboulderbrand@colorado.edu
Ìý

Maureen Riedel
Director of Licensing
Maureen.riedel@colorado.edu