Getting Started

It is imperative that we represent our university as a cohesive, singular body that does exceptional, diversified work. Regardless of which department, school or program your office belongs to, together we share CU Boulder’s character.

The Be BoulderÌýplatform serves all Buffs as a comprehensive project style guide—from typography to photography. Use the links below to learn more about each design element and how to properly implement them in your projects.

What Is the Brand Identity?

Our brand identity serves as a recognizableÌývisual identityÌýfor ourÌývarious audiences. DevelopingÌýcommunications that comply with the university brand identity is vital to these efforts.

How to Use Brand Logos

CU Boulder brand identity


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What Is the Messaging Platform?

Be BoulderÌýwas developed as a supporting brand platformÌýthat demonstratesÌýthe positive results we achieve and the bold, entrepreneurial spirit of our university. It is expressed through real stories and facts thatÌýstem from the experiences of our students, faculty, staff, alumni, parentsÌýand supporters.

How to Use Be Boulder

CU Boulder brand messaging