Brand Promise
Our brand promise informs every aspect of the university, from messaging and communications to how we interact with community members. It tells our audiences what we promise to offer and what experiences and benefits they can expect. The brand promise is where the brand experience begins.
CU Boulder’s brand promise statement for all primary audiences: The only place that empowers you to Be Boulder. And a Buff. In your environment. In your education. In your career. In your life.
Our brand promise informs every aspect of the university, from messaging and communications to how we interact with community members. It tells our audiences what we promise to offer and what experiences and benefits they can expect. The brand promise is where the brand experience begins.
CU Boulder’s brand promise statement for all primary audiences: The only place that empowers you to Be Boulder. And a Buff. In your environment. In your education. In your career. In your life.
Hierarchy of Brand Elements
The brand promise guides our programmatic, service and communication decisions, and our priorities and actions. Our brand character and messaging platforms share and reinforce that promise. Learn how these core elements work together to create a cohesive brand.
Positioning Statements
Brand positioning is the unique qualifying factor sharing why our audiences should choose to engage with CU Boulder. It proudly declares what makes us different from other institutions. Positioning stems from the brand promise and aligns with our values.
Springing from the CU system’s positioning, CU Boulder’s overarching positioning statement is:
The University of Colorado Boulder is a bold, innovative community of scholars and learners who accelerate positive potential to solve the humanitarian, social and technological challenges of our time.
To break it down further, CU Boulder’s three main differentiators are:
- Buffs join a one-of-a-kind community. This is the only place that empowers you to Be Boulder.
- We are a student-centered AAU research university. This means we focus on the learner experience, including wellness and health, alongside producing groundbreaking research.
- CU Boulder has a collaborative academic spirit. People choose CU Boulder to experience a collaborative education over a hypercompetitive, exclusive program.
Our positioning statement and differentiators should be reflected in communications across all initiatives: recruitment, retention, reputation and advancement.