A file photo of Kelty Logan with students

These 4 archetypes are shaping the way brands communicate during the coronavirus crisis

May 7, 2020

Inspired by a European agency analysis, Associate Professor Kelty Logan has compiled a framework based on American consumers and brands. She identified four brand archetypes: the warrior, the jester, the common man and the innocent victim.

Anna Blakney

Alumna's educational journey led her to the fight against COVID-19

May 5, 2020

Anna Blakney, a third-generation alumna of the Department of Chemical and Biological Engineering, is among the researchers working to develop a vaccine for the COVID-19 virus at Imperial College London.

Mosquito biting a person.

Scientists develop tool to improve disease model accuracy

May 5, 2020

What can researchers do when their mathematical models of the spread of infectious diseases don’t match real-world data?

Part of a CubeSat that CU Boulder students are building remotely

Spacebound while homebound: CU Boulder students designing a satellite from home

May 5, 2020

Working entirely via Zoom, remote desktop connections and webcams, a CU Boulder team is constructing and programming a satellite none of its members can currently touch. Welcome to designing a CubeSat during the coronavirus pandemic.

A closed sign in front of Little Man Ice Cream in Denver, CO.

Colorado business filings decline, reflecting COVID-19 slowdown

April 29, 2020

Colorado business filings were undercut by COVID-19 in the first quarter of 2020, according to a University of Colorado Boulder report Colorado Secretary of State Jena Griswold released on April 29.

person coughing

Coronavirus drifts through the air in microscopic droplets—here’s the science of infectiousÌýaerosols

April 27, 2020

When aerosols from an infected person float around in our environment, they may be a significant source of coronavirus transmission. Professor Shelly Miller shares on The Conversation.

A wolf howling

Why are we acting like wolves at night?

April 23, 2020

Around the world, people are collectively making noise while social distancing. In Colorado, we're howling like wolves. Is this "group howl" part of a greater phenomenon?

green space in a city

3 ways nature in the city can do you good, even in self-isolation

April 20, 2020

Spending time at the beach or taking a walk in the park improve your well-being, and the coronavirus pandemic has made it even more important. CIRES research scientist Erin Leckey and her colleagues share on The Conversation.

Catholic Church services are being streamed through YouTube

Religious communities are offering baptism by Zoom—such innovation has deep historicalÌýroots

April 20, 2020

Faith communities are changing many traditional practices to deal with coronavirus restrictions. Assistant Professor Samuel L. Boyd shares with The Conversation how innovation has long been part of religious practice.

Jennifer Ho participating in the inauguration of Chancellor Carol Folt at UNC Chapel Hill in October 2014 (Photo provided)

Anti-Asian discrimination amid pandemic spurs Jennifer Ho to action

April 17, 2020

Jennifer Ho is working to cultivate conversations about race through a variety of projects at CU Boulder—especially amid widespread reports of anti-Asian discrimination surrounding the COVID-19 pandemic.

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