How to keep tourists returning to Colorado, attract the family vacation market and soften the environmental impacts of sustainable tourism will be among the topics of the Colorado Tourism Conference Oct. 18-20 in Denver.
Sponsored by the University of Colorado at Boulder College of Business, the conference also will include sessions on adventure recreation tourism, heritage tourism and how to leverage technology to market tourism.
"Colorado Tourism in the New Millennium," will meet at the Doubletree Hotel, 3203 Quebec St., in Denver.
Registration costs range from $50 for the opening reception to $180 for all conference activities.
The conference is an annual event where travel and tourism professionals meet to share ideas. It is designed for a wide range of tourism-related industries including lodging owners, recreation organizations, destination marketing, advertising and public relations firms, the hospitality industry and museum, event, convention, arts and sports marketing organizations.
The conference is organized by the Center for Sustainable Tourism, based at CU-Boulder聮s business college, with assistance from the Colorado Tourism Office. The center is the business college聮s management unit for research and community service in tourism.
For more information and to register, call Terry Rosson at (303) 492-8227.
Colorado Tourism in the New Millennium
Doubletree Hotel, 3203 Quebec St., Denver
Oct. 18-20, 2000
Schedule
Oct. 18: Opening Reception and Silent Auction
Oct. 19: The Colorado Tourism Advertising Effort
"Marketing is Everyone's Job:" How to Keep Customers Returning
The Family Vacation Market
Sustainable Tourism: Environmental Impacts and Solutions
Working with the Media: Expanding Opportunities for Editorial Coverage
Adventure and Wildlands Outdoor Recreation Tourism
The Role of the New Colorado Tourism Office
Oct. 20: Denver International Airport: The Past Five Years, the Next Five Years
Cultural Heritage Tourism Roundtable
Enhancing the Success of Colorado's Heritage Tourism
Partnerships and Alliances
Technology: The Internet and Beyond