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CU Boulder Chancellor Justin Schwartz Is Setting a New Pace

Chancellor Justin Schwartz

Chancellor Justin Schwartz spoke with Coloradan editor Maria Kuntz about innovation, inclusion, sustainability and philanthropy as keys to CU’s future. 

You said the chancellor position is exactly what you were looking for. Can you say more about that?

CU’s emphasis on sustainability, inclusivity and innovation struck such a deep chord. These are things I’ve been working with at every stage of my career. There was such a strong, clear commitment to create a meaningful impact. I thought, “This is what’s important to me. This is what I want for the next stage of my career.”

 that you’ve spent your entire career in large, state universities because it’s most meaningful to you. What is meaningful to you about the missions of these institutions?

Large, state universities were created to democratize access to information and give opportunities to all citizens. They are meant to advance individuals for their self-betterment and also to create knowledge for the betterment of others.

Chancellor Schwartz and spouse, Dr. Gina LaFrazza, meet Ralphie at a fundraising event.

So they’re empowered to discover, not just learn from what has been discovered?

Yes. We’re not teaching people what to think so much as how to think. Higher education has to be creative — it’s about fueling a different kind of conversation that leads to something new.

You’ve recently launched a search for a new position: Vice Chancellor of Sustainability. Can you paint a picture of where CU will be in two, five and 10 years regarding sustainability?

Our goal is to advance an integrated, holistic view of sustainability across campus internally and externally so that our students, researchers and campus can have even more impact. This means putting sustainability into our curriculum and programs and asking: What does society need graduates to know and do to advance sustainability? How do we activate that knowledge? Ten years from now, I’d like the world to say, “Wow. CU Boulder was the one who helped bring together all these constituents across the country and around the globe to address the issue.”

You’re an engineer, inventor and entrepreneur. How do these identities and experiences inform your approach as chancellor?

This is a very innovative and entrepreneurial campus. Sometimes, in academia, we can be hesitant and conservative to try new things — but I want us to remember that it’s OK to fail. Many attempts at innovation don’t work the first time. For the best outcome, you probably have to experiment and experience a few false starts before you strike gold. 

Chancellor Schwartz at Ride for Magnus

You’re open about your dedication to creating greater inclusion and belonging on campus. What are some of the next steps to growing and developing these areas as an institution and a community?

It’s a challenge of both culture and numbers. At many institutions, resources are poured into building numbers. However, what’s often missed is the slow, hard work of building the culture and sense of belonging needed to support those who are being invited in. Without that, inclusion doesn’t work.

We also need to reinforce the idea that inclusivity is truly including all. As a community of scholars, we should be dedicated to appreciating and giving credence to all views — which means all voices must be present and invited to speak.

I’ve heard you talk about life-work balance. What does that mean to you?

I appreciate that you said life-work balance. I tell my staff that I want them to look forward to the weekend, and I want them to look forward to Monday. I don’t want them to miss a moment with their loved ones because there’s something at work they have to do. There’s always a way around that. I have my daughter’s volleyball camp on my calendar. I want to make sure we are present where we are and that we all are where we really want to be.

You’ve been an avid triathlete for a few years, and I’ve seen your Instagram photos on area trails. Any favorite places to get outside?

There are so many great trails. I usually start on the Enchanted Mesa, then go around McClintock and the Mesa Trail. And there are so many more to explore.

You’ve jumped right into  Why is this important for CU’s future, and how can people support the university?

Beyond donations, spread the word. It’s important because we have a critically important mission to Colorado, to the country, to our students and to the world. We have too many students who would become Forever Buffs but for lack of funding. I don’t want students who belong at CU Boulder to not graduate because of finances. We also have amazing faculty doing incredible work, and breakthroughs rely on funding.

The other thing is the importance of alumni philanthropy. I want Forever Buffs to feel deeply and permanently connected to the campus. Some of the best moments in philanthropy are the connections between donors and beneficiaries. Sometimes, the stories bring tears.

Chancellor Schwartz at Move In

You look touched. Something touched your heart just now, if you’ll share it.

I recently had a conversation with a student whose parents were well-educated, but their degrees were not recognized in the U.S. They each worked two jobs so that their two daughters could go to college, but only had money to send one to college.

However, the older daughter received a scholarship to study computer science, and the resources that were supposed to go to her went to her sister. So they both went to school.

That shows the value — that cascade effect of philanthropy. This story happens over and over again, every week.

When I talk about Forever Buffs being permanently connected with CU, it’s about remembering what got them where they are today. I’ve met so many successful alums who say: “I grew up low [socioeconomic status], and I wouldn’t be where I am in life if it weren’t for CU Boulder.” 

It’s crucial to help alumni remember what it was like to be at the beginning of their journey. And that moment, when they see the impact of passing it on, is profound. 

How do you envision continuing to build strong ties with communities across Colorado?

We are Colorado’s flagship institution. That means we’re the ship with the flag up high so that others can follow. CU needs to be more proactive in bringing CU Boulder across the state. We need to connect with and understand Colorado’s communities. And we need to partner with more institutions across the state and get more Coloradans excited to be CU Boulder students, alumni and supporters. 


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Photos by Glenn Asakawa