Toby Hopp
Associate Dean of Graduate Programs • Director, Masters of Corporate Communication Program • Associate Professor
Advertising, Public Relations and Media Design • College Leadership
tobias.hopp@colorado.edu

ÌýArmory 1B12

Associate Professor Toby Hopp’s research interests are broadly related to the uses and effects of digital and interactive media, the social and motivational factors that underlie uncivil online communication, and organizational transparency. Hopp’s work has appeared in a variety of scholarly outlets, including Computers in Human Behavior, Cyberpsychology, Behavior, and Social Networking, Journal of Current Issues and Research in Advertising, Journal of Public Relations Research, and Journalism and Mass Communication Quarterly.

Hopp joins CUÌýBoulder from the University of Alabama, where he served as an assistant professor. Prior to academia, Hopp worked as a technical writer and project manager in the healthcare industry.

Recent Publications

CU Boulder Authors:
All Authors: Vargo CJ; Hopp T; Agarwal P
Published in:
Publication Date: 2024-04-02
Type: Journal Article

CU Boulder Authors:
All Authors: Said S; Yang Z; Clauser P; Ruiter NV; Baltzer PAT; Hopp T
Published in:
Publication Date: 2023-12-01
Type: Journal Article

CU Boulder Authors: ;
All Authors: Ferrucci P; Hopp T
Published in:
Publication Date: 2023-12-01
Type: Journal Article

CU Boulder Authors:
All Authors: Alaimo KI; Davis MP; Hopp T
Published in:
Publication Date: 2023-11-20
Type: Journal Article

CU Boulder Authors:
All Authors: Hopp T; Kazmi S
Published in:
Publication Date: 2023-10-31
Type: Journal Article

Inside a Social Media Brand Safety Algorithm: A Computational Investigation of Subreddits, Toxicity, and Advertising Inventory

CU Boulder Authors: ;
All Authors: Vargo C; Hopp T; Agarwal P
Publication Date: 2023-03-25
Type: Conference Proceeding

CU Boulder Authors:
All Authors: Hopp T; Zapf M; Fernandez-Lago L; Feldbusch F; Gemmeke H; Ruiter NV
Published in:
Publication Date: 2023-02-22
Type: Conference Proceeding

CU Boulder Authors: ;
All Authors: Hopp T; Ferrucci P; Vargo C
Published in:
Publication Date: 2023-01-19
Type: Journal Article

CU Boulder Authors: ;
All Authors: Hopp T; Ferrucci P; Vargo CJ; Liu L
Published in:
Publication Date: 2023-01-19
Type: Journal Article

Incivility on Popular Politics and News Subreddits: An Analysis of In-groups

CU Boulder Authors: ;
All Authors: Vargo C; Hopp T
Publication Date: 2023-01-03
Type: Conference Proceeding

Strategic Communication Research Workbook

CU Boulder Authors: ;
All Authors: Gangadharbatla H; Hopp T
Publication Date: 2022-11-01
Type: Book

CU Boulder Authors:
All Authors: Santana AD; Hopp T
Published in:
Publication Date: 2022-07-03
Type: Journal Article

Do Comments Matter? Effects of Trolling and Prior Attitudes on the Evaluation of Promotional Social Media Posts

CU Boulder Authors: ;
All Authors: Kazmi S; Hopp T; Gangadharbatla H
Publication Date: 2022-06-23
Type: Conference Proceeding

CU Boulder Authors:
All Authors: Santana A; Hopp T
Publication Date: 2022-05-11
Type: Journal Article

CU Boulder Authors:
All Authors: Hopp T
Published in:
Publication Date: 2022-04-03
Type: Journal Article

CU Boulder Authors: ;
All Authors: Hopp T; Fisher J
Published in:
Publication Date: 2021-02-25
Type: Journal Article

CU Boulder Authors:
All Authors: Said S; Clauser P; Ruiter N; Baltzer PAT; Hopp T
Published in:
Publication Date: 2021-02-15
Type: Conference Proceeding

Systems and Methods for Detecting Social Diversity and Inclusion. Patent Application.

CU Boulder Authors: ;
All Authors: Vargo C; Hopp T
Publication Date: 2021-01-04
Type: Journal Article

CU Boulder Authors: ; ; ;
All Authors: Hopp T; Ferrucci P; Vargo CJ; Fisher J
Published in:
Publication Date: 2020-11-01
Type: Journal Article

CU Boulder Authors: ;
All Authors: Hopp T; Vargo CJ; Dixon L; Thain N
Published in:
Publication Date: 2020-10-01
Type: Journal Article

CU Boulder Authors: ; ;
All Authors: Hopp T; Ferrucci P; Vargo CJ
Published in:
Publication Date: 2020-10-01
Type: Journal Article

CU Boulder Authors: ;
All Authors: Vargo CJ; Hopp T
Published in:
Publication Date: 2020-09-01
Type: Journal Article

CU Boulder Authors: ;
All Authors: McDevitt M; Hopp T
Published in:
Publication Date: 2020-07-01
Type: Journal Article

CU Boulder Authors: ;
All Authors: Hopp T; Ferrucci P
Published in:
Publication Date: 2020-06-01
Type: Journal Article

CU Boulder Authors: ; ;
All Authors: Ferrucci P; Hopp T; Vargo CJ
Published in:
Publication Date: 2020-06-01
Type: Journal Article

Pages