ÌýOffice: Armory 1B06
Yanyun (Mia) Wang is an Assistant Professor in the Department of Advertising, Public Relations and Media Design. Her research concentrates on understanding how immersive media technology influences individuals' perceptions, attitudes, and behaviors in both the real and virtual worlds. She studies the effects of Virtual Reality (VR) and Augmented Reality (AR) technologies on cognitive and emotional processes, and identifying the psychological mechanisms that come into play in various contexts, including consumer psychology, social issues, and health promotion.
In addition, she has explored the realm of artificial intelligence (AI) and human-computer interaction (HCI), particularly focusing on factors that might influence how consumers perceive and use AI in online shopping environments.Ìý
Wang's research has been published in a range of journals, such as New Media and Society, Journal of Interactive Advertising, Journal of Marketing Communications, and Cyberpsychology, Behavior, and Social Networking.Ìý
She obtained her Ph.D. in Communication and Media Studies from the University of Illinois at Urbana-Champaign. Wang also has hands-on experience in video production and commercial creation.
Ìý