Chris Vargo
Associate Professor
Advertising, Public Relations and Media Design
christopher.vargo@colorado.edu

听Armory 1B15

听

听is an associate professor specializing in data analytics and听mass communication. He also holds a courtesy appointment as听associate professor in Information Systems at Leeds School of Business.听He enjoys using听computer science methods to research social media, news and advertising data using theories from communication, psychology and political science.听Chris has two research specializations:听agenda-setting theory in new media landscapes听and eWOM on social media. His forthcoming book explores how听computational methods like generative AI can be used for computational content analysis.

Chris currently teaches undergraduate听analytics and digital advertising courses, and quantitative research methods at the doctoral level.听He is also听the founder听of the contextual advertising startup,听.

Chris has long been a computer nerd, but has听three degrees in Advertising & Public Relations: a PhD from The University of North Carolina at Chapel Hill, an MA from The University of Alabama and a BA from The Pennsylvania State University.

Recent Publications

CU Boulder Authors:
All Authors: Minooie M; Taylor JB; Vargo CJ
Published in:
Publication Date: 2023-05-31
Type: Journal Article

Inside a Social Media Brand Safety Algorithm: A Computational Investigation of Subreddits, Toxicity, and Advertising Inventory

CU Boulder Authors: ;
All Authors: Vargo C; Hopp T; Agarwal P
Publication Date: 2023-03-25
Type: Conference Proceeding

CU Boulder Authors: ;
All Authors: Hopp T; Ferrucci P; Vargo CJ; Liu L
Published in:
Publication Date: 2023-01-19
Type: Journal Article

CU Boulder Authors: ;
All Authors: Hopp T; Ferrucci P; Vargo C
Published in:
Publication Date: 2023-01-19
Type: Journal Article

Incivility on Popular Politics and News Subreddits: An Analysis of In-groups

CU Boulder Authors: ;
All Authors: Vargo C; Hopp T
Publication Date: 2023-01-03
Type: Conference Proceeding

CU Boulder Authors:
All Authors:
Schmierbach M; McCombs M; Valenzuela S; Dearing JW; Guo L; Iyengar S; Kiousis S; Kosicki GM; Meraz S; Scheufele DA...
  • Schmierbach M
  • McCombs M
  • Valenzuela S
  • Dearing JW
  • Guo L
  • Iyengar S
  • Kiousis S
  • Kosicki GM
  • Meraz S
  • Scheufele DA
Published in:
Publication Date: 2022-07-04
Type: Journal Article

CU Boulder Authors:
All Authors: Vargo CJ
Published in:
Publication Date: 2022-07-03
Type: Journal Article

CU Boulder Authors:
All Authors: Blankenshipand JC; Vargo CJ
Published in:
Publication Date: 2022-01-01
Type: Journal Article

CU Boulder Authors:
All Authors: Amazeen MA; Vargo CJ
Published in:
Publication Date: 2021-05-19
Type: Journal Article

Systems and Methods for Detecting Social Diversity and Inclusion. Patent Application.

CU Boulder Authors: ;
All Authors: Vargo C; Hopp T
Publication Date: 2021-01-04
Type: Journal Article

Agenda-Cutting Versus Agenda-Building: Does Sponsored Content Influence Corporate News Coverage in US Media?

CU Boulder Authors:
All Authors: Vargo CJ; Amazeen MA
Published in:
Publication Date: 2021-01-01
Type: Journal Article

CU Boulder Authors: ; ; ;
All Authors: Hopp T; Ferrucci P; Vargo CJ; Fisher J
Published in:
Publication Date: 2020-11-01
Type: Journal Article

CU Boulder Authors: ;
All Authors: Hopp T; Vargo CJ; Dixon L; Thain N
Published in:
Publication Date: 2020-10-01
Type: Journal Article

CU Boulder Authors: ; ;
All Authors: Hopp T; Ferrucci P; Vargo CJ
Published in:
Publication Date: 2020-10-01
Type: Journal Article

CU Boulder Authors: ;
All Authors: Vargo CJ; Hopp T
Published in:
Publication Date: 2020-09-01
Type: Journal Article

CU Boulder Authors:
All Authors: Guo L; Vargo CJ
Published in:
Publication Date: 2020-08-14
Type: Journal Article

CU Boulder Authors: ; ;
All Authors: Ferrucci P; Hopp T; Vargo CJ
Published in:
Publication Date: 2020-06-01
Type: Journal Article

CU Boulder Authors: ; ;
All Authors: Vargo C; Gangadharbatla H; Hopp T
Published in:
Publication Date: 2019-11-17
Type: Journal Article

CU Boulder Authors: ;
All Authors: Vargo CJ; Hopp T
Published in:
Publication Date: 2019-09-25
Type: Journal Article

The Role of Artificial Intelligence (AI) in Advertising, Proceedings of the American Academy of Advertising Conference, Eric Haley (ed.), Knoxville, TN: University of Tennessee.

CU Boulder Authors: ;
All Authors: Gangadharbatla H; Jones V; Vargo C; Ferrel C; Owens C; Li H
Publication Date: 2019-03-28
Type: Conference Proceeding

CU Boulder Authors: ;
All Authors: Amazeen MA; Vargo CJ; Hopp T
Published in:
Publication Date: 2019-01-02
Type: Journal Article

Agendamelding: How We Use Digital Media to Create Personal Community.

CU Boulder Authors:
All Authors: Shaw D; Weaver D; Aikat D; VARGO CJ; Minooie M
Publication Date: 2019-01-01
Type: Book

Social Capital as an Inhibitor of Online Political Incivility: An Analysis of Behavioral Patterns Among Politically Active Facebook Users

CU Boulder Authors: ;
All Authors: Hopp T; Vargo CJ
Published in:
Publication Date: 2019-01-01
Type: Journal Article

Is Yik Yak A Platform for Political Communication? Exploring College 麻豆淫院鈥� Communication on an Emergent Social Media Platform

CU Boulder Authors: ;
All Authors: VARGO CJ; Hopp TM
Publication Date: 2018-12-01
Type: Chapter

"Fake news鈥� and emerging online media ecosystem: An integrated intermedia agenda-setting analysis of during the 2016 U.S. presidential election.

CU Boulder Authors:
All Authors: Guo L; VARGO CJ
Published in:
Publication Date: 2018-01-01
Type: Journal Article

Pages