Rebay campaign
By: Daniel Girten, Brevitt Livingston, Tanner Moore and Lily Mcgrain
Strategic Communication
Daniel Girten (Stratcomm’23), Brevitt Livingston (Stratcomm’23), Tanner Moore (Stratcomm’23) and Lily Mcgrain (Stratcomm’22) created a campaign for Rebay that was recognized with a silver award at the Denver One Club Awards Show last fall.
Their task was to make online reselling more fun, accessible and personal, especially for Gen Z. The team leaned into the idea that belongings often have a sentimental element, and that this generation cares about sustainability.
2024 Showcase Selection