Sweaty palms, jitters, nerves, adrenaline—in college they happen whether you’re about to step into an arena, onto a stage or into a make-or-break final. How well you manage and prepare for those quiet, anxious moments often determines success during the main event.
That’s the theme of this year’s CU Boulder Pac-12 commercial, which airs during each Buffaloes football game and on the Pac-12 Network.