What does it take to turn early-stage startups into thriving, scalable companies? For, the answer lies in vision, persistence, and decades of expertise. A CU Boulder alumnus, Dylan has built a career helping businesses transform their sales operations and achieve growth. His story is more than just a professional journey, it’s a story of resilience, adaptability, and a commitment to empowering others.

Dylan Frusciano’s career spans decades in the software industry, with a focus on early-stage startups. He built a reputation as the go-to leader for creating scalable, repeatable, and predictable sales processes. "I’ve often been the first executive sales leader brought into these companies," Dylan explained. His expertise lies in helping startups prepare for growth, ensuring that they can meet the demands of venture capital backing and position themselves for long-term success.

Building Scaled Sales Solutions

After years of working with venture capital-backed startups, he knew how to navigate the high-pressure world of fast growth and ambitious goals. Venture capital firms invest millions into startups with the hope of a significant return when those companies scale and exit- either through IPOs or acquisitions. Dylan played a pivotal role in many of these journeys, building robust sales organizations that helped companies achieve their growth potential.

In 2020, Dylan transitioned from being a full-time sales executive to consulting.  was born, allowing him to provide the same expertise on a fractional basis. For early-stage startups, this model is a game-changer. They gain access to a seasoned sales leader without the costs of hiring a full-time executive. Dylan’s depth of knowledge and ability to tailor scalable strategies have made him a sought-after consultant.

Scaled Sales Solutions specializes in enhancing sales performance for early-stage businesses by offering fractional sales leadership, consulting, and advisory services. Their approach focuses on developing scalable and repeatable sales structures essential for growth and investment. Services include interim sales leadership, providing temporary strategic direction and team management; consulting on sales-related initiatives to foster cross-functional understanding of revenue growth; and access to a broad network of experienced professionals, including sales representatives, managers, revenue operations experts, and customer success leaders. This comprehensive suite of services aims to drive consistency, growth, and sustainable success in clients' sales processes.

Reflecting on his transition to entrepreneurship, Dylan shared that his years of working alongside startup founders prepared him well. "I’ve spent my career working with entrepreneurs and helping them bring their visions to life. Starting my own business felt like a natural progression," he said. His ability to build strong relationships with entrepreneurs, investors, and industry leaders has been critical to his success.

Networking: The Secret Sauce

"Networking has been my secret sauce," Dylan revealed. The relationships he’s built over the years have opened doors and provided opportunities that he couldn’t have imagined.

Starting a consulting business in a competitive field is no small feat, but Dylan credits his success to the vast network he built over decades. Having worked closely with entrepreneurs, serial founders, and venture capitalists, he built strong relationships with industry leaders. These connections have not only brought him clients but also reinforced his credibility as a trusted advisor.

For Dylan, it’s not just about scaling businesses, it’s about empowering people. He says that one of the most fulfilling aspects of his role as a consultant is mentoring rising stars in the industry. Often, he helps clients hire full-time leaders from his network to carry forward the foundations he builds.

“I love investing in people,” Dylan said. “There’s nothing more rewarding than mentoring someone, placing them in a role where they can thrive, and watching them succeed.”

The Spirit of Entrepreneurship

For Dylan, entrepreneurship is more than just starting a business; it’s a mindset. Entrepreneurship is about vision, clarity of purpose, and the persistence to see it through. These qualities have been central to his career, both as an executive and as a business owner.

When asked about the challenges of entrepreneurship, Dylan emphasized the importance of resilience. "You need thick skin.” He states that challenges are inevitable, but what separates successful entrepreneurs from the rest is their ability to face those challenges head-on and keep moving forward.

Dylan shared a story from early in his career that exemplified this mindset. While working at a software startup, his team encountered a major security issue that threatened their relationship with a significant client. "At first, it felt like the end of the world," he admitted. "But instead of shying away, we owned the problem, communicated transparently with the client, and worked tirelessly to resolve it." The experience not only salvaged the client relationship but strengthened it.

"Moments like that show you who you are," Dylan said. Adversity can be a catalyst for growth, both personally and professionally.

Advice for Aspiring Entrepreneurs

Dylan’s advice to students and young entrepreneurs is clear: embrace the challenges and focus on building a strong network. He challenges students to surround themselves with people who can support, challenge, and open doors for them.

When asked to define entrepreneurship, Dylan described it as a combination of vision, passion, and resilience. "Entrepreneurship is a spirit," he said. "It’s about having the courage to turn an idea into reality and the determination to see it through, no matter the challenges."

Dylan’s journey from CU Boulder to a successful entrepreneur and consultant serves as an inspiring example of what’s possible with hard work, resilience, and a clear sense of purpose. For students aspiring to make their mark, his story is a reminder that success is not just about the destination, it’s about the journey.

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Looking for an inspiring blend of history, business, and bourbon? The latest episode of Creative Distillation delivers! Recorded live at the scenic during the Reversing the Arrow conference in Boulder, Colorado, this special episode brings together entrepreneurial insights, historical perspectives, and a touch of Colorado craftsmanship.

Hosts Jeff York and Brad Werner from the University of Colorado Boulder sit down with an impressive lineup of guests, including entrepreneur Katie Burnell, and , to dive deep into the evolving role of entrepreneurship in American culture.

Kicking things off with a unique twist, Katie Burnell gifts a bottle of State 38 bourbon, distilled in Golden, Colorado, sparking a lively conversation about the artistry behind craft spirits and how it connects to the entrepreneurial journey. With rich notes and a distinct flavor profile, this bourbon sets the perfect tone for the discussion ahead.

But it’s not just about the drinks. This episode takes a fascinating look at how business ideals have shifted from collective responsibility to individualism, inspired by Ben Waterhouse's book, One Day I'll Work for Myself. The conversation unpacks the cultural and economic forces that have shaped the modern entrepreneurial mindset, touching on the gig economy, DIY business culture, and what it all means for today’s students and aspiring business owners.

Expect engaging discussions on how education is shaping the next generation of entrepreneurs, why historical context matters in business decisions, and the delicate balance between independent hustle and collective responsibility. With thoughtful reflections on the challenges and opportunities of entrepreneurship, this episode is packed with insights and practical takeaways for business students, educators, and entrepreneurs alike.

So, whether you're an aspiring entrepreneur, a business enthusiast, or just curious about the intersection of history and business, grab your favorite drink and tune in. This episode is a must-listen for anyone looking to gain a deeper understanding of how entrepreneurship continues to evolve in today's world. Plus, find out where you can grab a copy of Ben Waterhouse’s book and learn more about our generous sponsors, JDS Joyrides and Liquid Mechanics Brewing.

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At the University of Colorado Boulder, where skiing and mountain biking are more than just hobbies but a way of life, business student  has found his niche. An avid skier and mountain biker, Donny's journey to CU Boulder was anything but conventional. Having spent eight years of his childhood in Japan and moving around frequently, he developed a unique perspective on life and adventure.

Before transferring to CU Boulder, Donny attended the University of Colorado Colorado Springs (UCCS) for two years. Now in his first fall semester at Boulder, he is thriving in the Leeds School of Business and immersing himself in the vibrant campus culture. But Donny is not just another student enjoying the slopes, he's also an entrepreneur with a passion project that's been years in the making.

The Birth of Shredhead

Donny's entrepreneurial journey started in high school when he and his friends, a group of rowdy mountain bikers, wanted a brand that resonated with their adventurous spirit. They came up with the name Shredhead, and Donny began designing and selling hoodies, beanies, and t-shirts. His Grim Reaper hoodie, embellished with the phrase "Shred Until You're Dead," was a hit, and the beanies out-selling major brands like Burton at the ski shop where he worked.

However, it wasn't until a few years ago that Donny saw an opportunity to take Shredhead beyond clothing. He realized there was no effective way to find people to ski or mountain bike with, leading to his idea for an app that could fill this gap in the market.

Introducing the Shredhead App

The Shredhead app is a simple yet powerful tool designed to connect skiers and snowboarders based on skill level, pass type (Epic or Ikon), and frequented resorts. Users create a profile by entering their name, age, skill level, and the resort they visit most often. The app then matches users within a 25-mile radius, allowing them to swipe right to connect or left to pass. Messaging is only enabled when both users mutually swipe right, fostering meaningful and safe connections.

A key feature of the app is its emphasis on safety. Donny is committed to ensuring that users meet at public locations such as restaurants and ski shops rather than private residences or parking lots. Future updates aim to incorporate venue recommendations for meetups, further enhancing user security.

Leveraging Campus Resources

Donny has found significant support through CU Boulder’s Leeds School of Business resources, particularly the Deming Center for Entrepreneurship. He has worked closely with faculty members such as Betsy Klein and Erick Mueller, who have provided guidance and encouragement. Donny has also explored opportunities to engage students through flyers and mini-internship programs, offering marketing students a chance to gain experience while promoting the app.

Through the natural obstacles of being a student entrepreneur, Donny remained determined and refined his business model through feedback and persistence. He plans to revisit conversations with mentors and continue leveraging Leeds resources to further develop his venture.

One of Donny's biggest challenges has been balancing his academic responsibilities with his entrepreneurial ambitions. He acknowledges the difficulty of managing his time and maintaining focus but has developed strategies to stay on track. By keeping aspects of his business separate from his personal life, he ensures a healthy balance while pursuing his goals.

Building a Business Model

Donny envisions several revenue-generating opportunities for the app, including partnerships with ski rental shops. For example, users needing rental gear could connect with others renting from the same shop, and in return, the rental shop could offer discounts for pre-booked gear. With Donny's extensive experience working in ski rental shops, he understands the business potential behind streamlined rental processes.

Additionally, the app is expanding to cater to mountain bikers in the summer. Recognizing that the need to find riding partners is even greater in mountain biking, Donny plans to introduce features tailored to different biking styles such as cross-country, enduro, and downhill.

Community Support and Growth

The CU Boulder community has shown great enthusiasm for the Shredhead app. Donny has been in talks with , a major ski club on campus, to promote the app to its members. He is also gearing up to participate in the New Venture Challenge in April, where he aims to showcase the app and further refine his business model.

Despite the app being in its beta stage, Donny has already seen its potential firsthand. He recounts an experience where he met a skier at Keystone who later connected with him via the app, proving its utility and appeal. As more users join, Donny is focused on fine-tuning the app and managing the costs associated with running its servers.

Looking to the Future

Looking ahead, Donny plans to incorporate additional features such as carpool coordination to help users avoid costly parking fees at resorts. He believes that by fostering a strong community of outdoor enthusiasts, Shredhead can become an indispensable tool for skiers and mountain bikers alike.

Through his dedication and entrepreneurial spirit, Donny is not only making waves in the CU Boulder business community but also creating a platform that enhances the experiences of fellow outdoor adventurers. With his passion and vision, the future of Shredhead looks bright.

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, a freshman at the University of Colorado Boulder, is no stranger to innovation and entrepreneurship. Originally from Austin, Texas, Walter's journey to CU Boulder is built on a foundation of impactful ventures and a commitment to sustainable business practices.

Walter's entrepreneurial journey began in high school with the launch of an electric landscaping company, Electric Lawn The idea took root during a hike with a friend, where the noise of traditional landscaping equipment sparked a conversation about creating quieter, more eco-friendly alternatives.

This initial experience served as a crash course in business, from building a brand to managing operations in Austin's intense summer heat. Realizing the need to scale beyond hands-on labor, Walter and his team transitioned into artificial turf installations, with addressing Texas' drought-related water restrictions.

Scaling a Sustainable Vision

The shift to artificial turf installation proved to be a turning point. With ticket prices increasing from project to project, Walter and his team had the resources to expand. They hired salespeople and subcontracted crews, scaling operations to New Braunfels and San Antonio. The results were impressive: over 50,000 square feet of turf installed, saving more than 3 million gallons of water annually.

This experience also provided Walter with invaluable lessons in leadership, organizational strategy, and scaling a business.

Venturing into Software

Eager to explore the high-margin world of software, Walter turned his attention to solving operational bottlenecks within his own business. His innovation was , a tool that revolutionized the quoting process for service businesses. By leveraging smartphone scanning technology, allows salespeople to create instant, detailed 3D models of project sites, significantly shortening the sales cycle.

Walter also developed Subber, an Uber-style marketplace for subcontracted crews. While primarily used within his business, Subber streamlined scheduling and project allocation by connecting crews with available jobs in real time.

A Freshman with Big Plans

Now at CU Boulder, Walter is eager to build on his entrepreneurial foundation. The Deming Center for Entrepreneurship has already recognized his talents, referring him for his impressive placement at the Sustainability Hackathon. Walter sees his time at CU as an opportunity to refine his skills, explore new business ideas, and connect with like-minded innovators.

Walter’s story is a testament to the power of sustainable thinking and entrepreneurial creativity. As he embarks on his journey at CU Boulder, it’s clear that this freshman is just getting started.

Walter Richard’s decision to join CU Boulder was driven by the university’s strong business program and abundant opportunities for hands-on learning. As a member of the Honors Program, Walter has already begun making an impact by assembling a group dedicated to enhancing the program’s curriculum and hosting engaging events.

Beyond academics, Walter is deeply connected to Boulder’s emphasis on sustainability and outdoor activities. His passion for skiing, mountain biking, and hiking aligns with the university’s proximity to the mountains and its focus on environmental stewardship. Walter has also joined the Sustainable Business Club’s executive board, finding inspiration in the club’s active membership and its potential to drive change.

CU Boulder’s Sustainability Hackathon

One of Walter’s standout experiences at CU Boulder was participating in the CU Boulder Sustainability Hackathon. Initially hesitant about the time commitment, Walter’s passion for sustainability drew him back to the event. His team worked on a groundbreaking thermal energy battery concept designed to address the issue of curtailed energy: renewable energy that goes unused due to mismatched supply and demand. By using heat pumps to store excess energy as heat in insulated water tanks, the system could later convert the stored heat back into electricity during peak demand times.

Collaborating with mechanical engineers gave Walter valuable insights into different problem-solving approaches and underscored the importance of interdisciplinary teamwork—a skill he believes every business major should master.

The project earned Walter and his team a grant from a climate tech incubator, enabling them to further develop their idea. The experience not only solidified his interest in the energy sector but also set his sights on launching an energy-focused venture during his time at CU Boulder.

The Future of Sustainability and Entrepreneurship

With plans to create a world-changing energy company, Walter is positioning himself as a future leader in sustainable innovation. His journey at CU Boulder is just beginning, but his drive, creativity, and commitment to making an impact ensure that his entrepreneurial story is far from over.

Looking ahead, Walter envisions a future where sustainability is at the core of every business. He plans to focus on energy solutions, leveraging the growing momentum in renewable energy, AI, and government subsidies. After tackling energy, Walter aims to pivot to water scarcity, exploring solutions like desalination; a field closely tied to energy advancements. His long-term vision includes creating impactful, scalable solutions that address the world’s most pressing environmental issues.

Redefining Entrepreneurship

Walter’s personal definition of entrepreneurship is rooted in problem-solving. Quoting Richard Branson, he believes that entrepreneurs are individuals who identify and address challenges, regardless of scale. For Walter, entrepreneurship is about creating value and solving significant problems. His ultimate goal? To make a meaningful impact on the world while inspiring others to do the same.

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What happens when a passion for fashion, a drive for sustainability, and an entrepreneurial spirit collide? For , the answer is an inspiring journey that spans continents, industries, and cultures. From her roots in Cleveland, Ohio, to the streets of New York and classrooms of CU Boulder, Garmai has built a career that bridges creativity, technology, and purpose.

Garmai began her academic career at Kent State, one of the nation's top fashion schools. As someone with roots in West Africa, pursuing a career in the arts was a balancing act between passion and practicality. "Going into the arts wasn't frowned upon," Garmai

 explained, "but my family wanted to ensure I earned a degree that would position me for success in the real world." Her pursuit of both creativity and opportunity ultimately led her to transfer to the University of Colorado Boulder, where she graduated in 2020 with a degree in Distributed Studies.

While at CU Boulder, Garmai's fascination with global fashion and sustainability took center stage. She immersed herself in learning Mandarin, driven by her curiosity about China's role in fashion production. "Everything I owned was made there," Garmai said. "I wanted to understand the language and explore how designers in China approached sustainability." This curiosity led to a transformative study abroad experience at Hubei Normal University, where she collaborated with local students to understand sustainable practices in fashion, particularly the concept of zero waste, a design method that maximizes fabric usage.

Inspired by this experience, Garmai connected her newfound knowledge to her West African roots. She launched her first business, a ready-to-wear clothing brand based in West Africa, applying zero-waste techniques to minimize environmental impact. With funding from CU Boulder’s New Venture Challenge, Garmai traveled to West Africa, partnered with local tailors, and produced 50 garments. The project was a success: she sold out of her designs online, proving that sustainability and cultural connection could be a powerful combination in fashion.

However, Garmai knew that building a business required more than creative talent. "I was graduating, and I needed a job," she admitted. Determined to gain experience, she pivoted into the tech industry: starting at Yelp after "crashing" a career fair geared toward tech majors at CU. Her determination paid off: she secured a role as a sales executive and quickly climbed the ranks to sales manager, developing the grit and skills needed to succeed in business.

From there, Garmai relocated to New York, where her tech career continued to evolve. She joined Wix.com as an account manager, helping clients build e-commerce platforms and expand their reach. It was during her time in the tech industry that she began to see the potential to merge her love of fashion with technology, particularly in the growing market for clothing rental platforms.

Entrepreneurial Spirit and The Swap

Garmai’s entrepreneurial drive continued to thrive, and she founded , a sustainable and affordable clothing rental platform hyper-focused on streetwear. “The Swap came easy to me because I wanted to be the consumer of it,” Garmai shared. Frustrated by the high costs of streetwear in New York showrooms, she recognized a unique opportunity to address a problem faced by her generation: staying fashionable on a budget.

"My demographic, like my two younger sisters who are college students, struggle to keep their wardrobe fresh without breaking the bank."

The Swap solves multiple challenges. For consumers, it provides access to curated streetwear, including pieces from brands like Off-White and Fear of God, at just $50 a month for unlimited swaps. For emerging streetwear brands, The Swap offers a solution to inventory challenges. Garmai explained, “If brands have items that didn’t sell during big sales like Black Friday, they can place those pieces into our rental ecosystem. Someone in Boulder or LA who’s never heard of the brand can try it out and potentially purchase it.”

Garmai’s idea goes beyond clothing rentals. She envisions regional swap boxes that showcase streetwear from cities like Denver, Cleveland, and Los Angeles, fostering local pride and expanding access to under-the-radar designers.

“Someone from Boulder may not know what’s hot in Cleveland, so why not introduce them to it?”

Garmai said, highlighting her vision for community-driven streetwear ecosystems.

CU Boulder’s New Venture Challenge: Building Confidence

Much of Garmai’s entrepreneurial confidence was gained through CU Boulder’s New Venture Challenge (NVC), a campus-wide competition that provides funding and mentorship for innovative student ventures. Reflecting on her first pitch, Garmai recalled a pivotal moment: "I was lying in bed, thinking about skipping the competition. But I got up, threw on an outfit from my brand, and went for it. I had passion, I had a mission, and I connected to my roots. That conviction really resonated with the judges."

The experience taught Garmai invaluable lessons about communicating her business clearly and confidently. "You need to learn how to pitch your idea a thousand different ways to a thousand different people," she emphasized. From securing her first grant to refining her vision, Garmai’s participation in CU Boulder’s entrepreneurial programs played a significant role in her growth as a leader and innovator.

Advice to Aspiring Entrepreneurs

Garmai’s journey has been one of resilience, confidence, and learning to fail forward. “Take steps, even small ones. Write down your goals, chip away at them, and always bet on yourself,” she advised. “No one will believe in your idea more than you do. If you’re confident, others will believe in you, too.”

“Be who you are. Your background, your story, that’s your secret sauce. No one can be you better than you.”

With The Swap gaining traction and Garmai on track to complete her MBA at CU Boulder’s Leeds School of Business, her story is an inspiring testament to the power of passion, purpose, and perseverance. 

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Looking for the perfect mix of holiday cheer, craft spirits, and entrepreneurial inspiration? The latest Creative Distillation episode has it all! Recorded on location at a Colorado gem known for its legendary eggnog and annual Nog Off competition, this festive special dives into what makes the holidays (and innovation) truly remarkable.

Hosts Jeff York and Brad Werner from the University of Colorado Boulder are joined by Nels Wroe, founder of Dry Land Distillers, who shares the story of how a friendly competition

 among friends turned into a full-blown community event. Last year alone, they sold an astonishing 30 gallons of eggnog in just two and a half hours! With notes of nutmeg, cinnamon, and aged rum, this eggnog is as refined as it is festive, setting the perfect stage for the episode.

But this isn’t just about holiday drinks. The episode brings together some of CU Boulder’s brightest minds, including , Director of CU’s Innovation & Entrepreneurship Initiative, and, Assistant Director of Research at CU Boulder’s Rad Lab. Together, they explore how CU is fostering a culture of innovation, interdisciplinary collaboration, and entrepreneurship across its campuses, aiming to empower students and faculty to solve real-world problems.

The hosts and guests dig into the importance of sustainable agriculture and the big vision behind regenerative distilling: creating a fully integrated, certified organic supply chain.

As the eggnog tasting continues, so do the heartwarming and humorous holiday stories. From ski shops in Illinois to Santa pub crawls, the team shares personal anecdotes that make the episode feel like a gathering of old friends. Add in a bit of AI-generated Christmas music and Jeff’s musings about technology solving world problems, and you’ve got a holiday special that’s both insightful and entertaining.

So, whether you’re sipping your own eggnog or gearing up for the holiday season, don’t miss this episode of Creative Distillation. Tune in to hear how Dry Land Distillers, CU Boulder’s innovation leaders, and a little holiday magic are shaping the future, one glass (and idea) at a time.

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At just 22,  has already achieved what many entrepreneurs spend decades striving for: building a startup that improves lives. His company,, tackles the overwhelming complexity of the supplement industry with a data-driven, personalized approach that is reshaping how people think about health and wellness. Raised in Seattle, Washington, in a family deeply rooted in the tech industry, Khushang had early exposure to

 innovation and entrepreneurship. His upbringing offered him a choice: follow the traditional path of pursuing computer science at the University of Washington or take a leap toward building his dreams in CU Boulder’s entrepreneurship program. For Khushang, the decision was clear. “I could always learn computer science at some point,” he said, “but this was my chance to chase a dream.”

CU Boulder’s Entrepreneurial Ecosystem and the New Venture Challenge

At CU, Khushang dove into the entrepreneurial scene and explored the university’s entrepreneurial opportunities for students. Khushang decided to take the New Venture Launch, led by Brad Werner, which emphasizes weekly pitching and refining business ideas. he course emphasizes hands-on learning, encouraging participants to pitch their ideas weekly, receive constructive feedback, and iteratively refine their concepts. This rigorous process not only helped Khushang hone his presentation skills but also provided him with a dynamic platform to validate his ideas, develop a compelling business model, and cultivate an entrepreneurial mindset.

One of his most notable achievements was the New Venture Challenge (NVC), CU Boulder’s prestigious startup competition, two years ago. His dedication to learning, particularly in robotics and AI hallucinations, complemented by his entrepreneurial drive, helped him to win the competiton. With the prize money, he developed a website and began refining his ideas. Winning NVC not only brought Khushang a $50,000 prize but also opened the doors to a wealth of opportunities. The competition connected him with influential figures in Colorado’s entrepreneurial scene, enabling him to pitch to investors and B2B partners, ultimately raising an additional $125,000 in funding. These connections also provided access to advisors and ongoing opportunities to speak at events, solidifying Khushang’s place in the startup ecosystem. Reflecting on the experience, he emphasized the lasting impact of the competition:

“So much of the benefits came afterward, from raising capital to building partnerships. I’m still reaping the rewards.”

CLD-9: Simplifying and Transforming the Supplement Experience

All while building his venture, Khushang also became deeply involved in the world of fitness and biohacking. His passion led him to establish an athletic club at CU Boulder, which quickly grew to over 250 members, becoming one of the university’s fastest-growing organizations. Constant exposure to athletes and conversations about supplements, compounded with his family’s discussions about medical needs, sparked a recurring question: “What supplements should I take?” This question, along with Khushang’s hours of research and frustrations with the supplement industry, inspired the initial concept for CLD-9.

started as a solution to a widespread problem: the overwhelming complexity of choosing the right supplements. Khushang recognized that the issue wasn’t a lack of available products but a lack of guidance on what to take. Leveraging advancements in large language models and transformer-based technologies, he and his team developed a system to help users navigate this complexity. Within its first month and a half, the software

 attracted over 1,000 users, demonstrating significant demand. However, Khushang quickly identified a second challenge: purchasing supplements could be expensive and inconvenient, and many people disliked taking multiple pills daily. This realization led to the creation of a personalized supplement product that simplified the entire process. Cloud9 relaunched to strong reception fulfilling its mission of making the supplement journey effortless for its customers.

At the core of Cloud9’s mission and values lies a commitment to transparency and efficiency. Khushang was deeply disillusioned by the supplement industry’s lack of accountability, with companies making unfounded claims purely to drive profits. CLD-9’s approach reduces waste and simplifies the customer experience, creating a more sustainable supplement ecosystem. By integrating transparency into every aspect of the business, Khushang hopes to transform the industry into a more trustworthy space for consumers.

“We make the supplement industry a better place.”

Redefining Entrepreneurship at 22

From developing cutting-edge software to creating a fully personalized supplement product, Khushang’s journey was as innovative as it was demanding. The personalization aspect was particularly ambitious: Cloud9 provides 28 million unique combinations of supplements tailored to individual needs. Achieving this level of customization required Khushang to pivot from simply managing a tech company to also founding a robotics company. “We built the world’s first machine that can personalize supplementation down to the milligram,” he explained, highlighting the technological ingenuity behind the venture. Managing these complex demands while maintaining time efficiency was no small feat, especially at such a young age. “Most people build larger startups at 30 or 40. Taking this on at 22 has been a whole other level of stress,” Khushang shared. Yet, he attributes much of his success to surrounding himself with exceptionally talented people who share his vision.

Despite the challenges, Khushang believes that entrepreneurship has fundamentally shaped him as a person. He emphasized that starting a business forces you to quickly master new skills, grow in resilience, and operate at a level far beyond that of your peers. However, he also acknowledges the risks of burnout and the importance of balancing personal health with professional demands. For him, maintaining a healthy lifestyle became essential not just for his well-being but for the success of Cloud9.

“Entrepreneurship is the fastest way to become the best version of yourself.”

Khushang also describes entrepreneurship as “an ability for one person or a team of people to have an active say in what their reality looks like or will look like.” Whether building a business, saving the planet, or forming a community, he believes entrepreneurship is about shaping a vision and bringing it to life. Drawing parallels between Cloud9 and the athletic club he founded at CU Boulder, he reflected on the power of community in achieving shared goals. “The more our members connected with the club’s vision, the bigger our impact became,” he said, a principle he carries forward into his entrepreneurial journey. For Khushang, entrepreneurship is not just about innovation, it’s about a collective vision that inspires others to believe in and contribute to a better future.

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The journey behind Volley Solutions, a groundbreaking decision-making platform, is one of innovation, adaptability, and a profound commitment to helping others. Developed by a seasoned entrepreneur with a history of successful ventures, Volley Solutions is designed to guide students through life's toughest choices, from selecting a college to evaluating job offers. These collaborative tools leverage decision science, an often confusing field, to provide clarity, confidence, and actionable insights for its users.

The story of Volley starts with , a tech entrepreneur with deep roots in Colorado and a passion for using technology to impact lives meaningfully. His career has spanned high-tech startups, including an IoT company sold to Amazon and others in fields like Fin tech and HR tech. Along with being an instructor in the Organizational Leadership & Information Analytics (OLIA) department at the Leeds School of Business at the University of Colorado Boulder, after years of scaling and selling businesses, he shifted focus to creating tools that empower individuals, particularly students, to navigate critical life decisions.

The Birth of Volley

began with Matt’s realization that while decision science has existed for decades, its practical application remains limited to academia and other professional industries. Inspired by his own college experience at Purdue University, where he first envisioned ways to improve decision-making, Matt embarked on a mission to make decision science accessible to everyone.

“I want to impact people’s lives at scale and help them make decisions they feel confident about, decisions they won’t second-guess.”

�鶹��Ժ are often faced with monumental decisions that shape their futures. From selecting a university to choosing a first job, these choices are compounded with uncertainty and high stakes. By targeting this audience, Matt hopes to not only ease the decision-making process, but also teach foundational skills that users could carry into other aspects of life.

Creating the Volley app involved distilling complex decision science principles into a format accessible to both students and young professionals. The team developed templates for common decisions, such as where to attend college or which job offer to accept, that guide users through defining their criteria, weighing options, and gathering input from trusted advisors.

Another key innovation was integrating journaling capabilities and sentiment analysis using voice recognition and AI. These features allow users to reflect on their choices, providing insights into their decision-making patterns over time.

Volley’s app design focuses on five major decisions students often face: buying a car, choosing housing, selecting a college, relocating to a new city, and accepting a job offer. The platform uses pre-built templates to guide users through their choices. These templates are framed positively. For

 instance, transforming "cost" into "value" to encourage thoughtful analysis.

�鶹��Ժ can invite family, friends, and mentors to collaborate in their decision-making process, ensuring a well-rounded perspective. The tools also allow users to record their thoughts, either through text or voice input, which the app then analyzes to provide further insights. This feature helps users decide better by conducting “premortems” and “red teaming”.

Empowering �鶹��Ժ

, Matt’s daughter and a recent CU graduate, brings a unique perspective to Volley. Having graduated in May and immediately transitioned into a master’s program, Alex understands the pressures and uncertainties students face during such transitional periods. "Things happen right away and kind of sneak up on you," she shares, emphasizing how crucial it is to make well-informed decisions that benefit both your mental well-being and future.

As someone who has used Volley during its development, Alex highlights its potential to support students in ways that traditional resources often do not. While she notes that her path of pursuing further education immediately after graduation is somewhat straightforward, she sees great value in how the platform could assist peers navigating decisions like where to live or how to transition into post-graduate life. "Figuring out where to live is such an underrated decision," she says, pointing out that many students struggle with what seems like a simple choice to an outsider.

Alex praises Volley’s ability to act as a “secondary coach” for everyday decisions, complementing resources like career services, which focus primarily on internships and jobs. Tools like Volley fill this gap by helping students weigh practical considerations, reduce anxiety, and feel confident in their choices.

Adapting Decision Science for Real-World Impact

The core of Volley Solutions lies in its innovative application of decision science. Using methodologies similar to conjoint analysis, commonly used in consumer goods and automotive industries, the app helps users weigh options and prioritize criteria effectively. Whether evaluating college programs or job offers, Volley’s process turns subjective preferences into data-driven decisions.

The app also incorporates sentiment analysis via natural language processing (NLP), enabling users to reflect on past decisions and adjust their approach for the future. For instance, a student might use Volley to revisit an internship experience, identifying what worked well and what to seek in their next role.

Perhaps most impressive is the platform’s accessibility. Volley Solutions will be free for students, due to Matt's commitment to making impactful tools available to all. By offering the app without paywalls or ads, the team aims to gather feedback to continuously improve user experience.

A Bright Future Ahead

As Volley continues to evolve, its mission remains clear: to empower students with tools and techniques that improve their lives. Whether it’s helping first-generation students navigate uncharted waters or guiding recent graduates toward fulfilling career paths, Volley stands out as a resource for anyone seeking clarity in an often-chaotic world. With a focus on thoughtful decision-making and a dedication to accessibility, Volley Solutions is poised to redefine how students and professionals approach life’s most important choices.

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In this episode of Creative Distillation, hosts Jeff and Brad from the University of Colorado, Boulder, are joined by guests Ryan Coles and Ben Waterhouse for a dynamic discussion on entrepreneurship, research, and sustainability. The conversation explores the value of conferences and networking for building meaningful relationships and intellectual collaborations, Brad's inspiring transition from entrepreneurship to academia, and a thoughtful tasting of Colorado's renowned Laws bourbon. Ryan shares insights from his research on gender dynamics in entrepreneurship and the impact of policy changes, as well as his work on sustainable organizational design and strategies for reducing carbon footprints in businesses.

This episode offers actionable takeaways, thought-provoking dialogue, and a glimpse into the real-world applications of cutting-edge research. Don’t miss this opportunity to engage with innovative ideas and expert perspectives!

Listen to the full episode . 

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and  paths to founding  were anything but linear, reflecting the resilience and adaptability that define their entrepreneurial spirit. For Susan, growing up in Wisconsin and pursuing her undergraduate degree at the University of Wisconsin-Madison was the start of a journey filled with twists and turns. She began in landscape architecture, but the 2009 recession shifted her career path to buying and planning at Macy’s in New York City, and later to personal training at Equinox. Yet, her love for design never wavered.

Preston, on the other hand, was a Colorado native born and raised in Boulder. After completing a dual degree in biochemistry and marketing at CU Boulder, he worked for his family’s company for nearly a decade before deciding to return to CU for an MBA. It was in the Leeds School of Business that Susan and �ʰ�����ٴDz�’s paths finally crossed, forging a partnership that would eventually lead to their entrepreneurial venture.

The CU MBA Experience

Their time at CU Boulder was pivotal. Both Susan and Preston were drawn to the program for its small, supportive cohort, which fostered lasting friendships and collaboration. Susan recalls the “pay-it-forward” culture of alumni helping students navigate the challenges of career building. Case competitions and hands-on learning opportunities further cemented their skills and confidence. Many of their peers and classmates in the MBA program became some of their first clients, showcasing the strong community and networking experience within the program.

This proves that the CU MBA experience is not just about academics, it’s also about community. Many of their closest friendships were forged there, and Susan even credits her time in the program for helping her rediscover her passion for design. With COVID-19 shifting classes online, Susan and Preston made the most of their remote setup by splitting time between Boulder and Gypsum, where Susan worked full-time with an interior design firm in the Vail Valley during her second year.

A Unique Approach to Design

Graduating during the uncertainty of 2021, Susan and Preston took a leap of faith and launched Garland Design Group in July. While most MBA graduates take years to start a business, they chose to dive right in. �ʰ�����ٴDz�’s steady role in his family business provided financial stability while Susan pursued her dream of creating a company that seamlessly integrates interior and landscape design.

As mentioned previously, their first major project came from a fellow MBA classmate, who hired them to transform his unfinished basement into a fully functional living space. From there, the referrals started pouring in. Today, Garland Design Group has

 helped families remodel homes, restore spaces after disasters like the Marshall Fire, and even tackle large-scale mountain vacation home projects.

What sets Garland Design Group apart is Susan’s ability to merge interior and landscape design, a rare combination in the industry. “As humans, we experience both interiors and exteriors throughout the day,” Preston explains. Their holistic approach connects these spaces, enhancing the way people live inside and outside their homes. From designing functional outdoor kitchens to reimagining cozy living rooms, their work creates harmony between form and function.

Their personal connections with clients have been a cornerstone of their success. Susan reflects, “It’s wonderful to grow with our clients and help them through different life milestones, from young families to retirees.”

Advice for Aspiring Entrepreneurs

Starting a business is never easy, but Susan and Preston believe in the power of persistence, adaptability, and connection. “Be willing to pivot,” Preston advises. “What the market needs might not be what you started with.” For Susan, building relationships has been key. “So much of our business is word of mouth. Put yourself out there, network, and don’t be afraid to be a beginner. You learn as you go.”

The two emphasize that Entrepreneurship can be lonely, but finding a supportive network makes all the difference. Susan encourages reaching out to others in your field, even if they’re not direct competitors. “Sometimes it’s about connecting with someone who’s 10 years ahead of where you want to be,” she advises. Networking, joining groups, and fostering genuine relationships can lead to valuable opportunities and collaborations.

Susan recalls how stepping out of her comfort zone transformed her career. “I used to be shy, but I had to rem

ind myself to act like the ‘mayor’ of the gym,” she shares from her personal training days. The same principle applies to starting a business: approach people with authenticity, develop relationships, and don’t shy away from making connections offline. Many of their projects stemmed from simple conversations with contractors and real estate agents.

Looking Ahead

The future for Garland Design Group is bright. The couple envisions expanding their team to include additional interior and landscape designers while continuing to work closely with clients. They hope to take on more out-of-state projects and further establish their niche as a one-stop shop for holistic design.

Whether helping a family rebuild after tragedy or creating a dream vacation home, Susan and �ʰ�����ٴDz�’s work is deeply personal, reflecting their passion for transforming spaces and lives. As they grow their business, their commitment to innovation, community, and client relationships remains at the heart of Garland Design Group’s journey.

In a rapidly changing world, Susan and Preston prove that resilience and vision can turn dreams into reality. Garland Design Group is not just about designing spaces, it’s about creating experiences, fostering connections, and leaving a lasting impact on the lives of their clients.

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