This one鈥檚 for all the single ladies鈥攁nd gents.听
A rise of singles in the marketplace presents both an opportunity and a challenge for businesses, which will either adapt to a world where everything鈥攆rom consumer trends and buyer behaviors, to working spaces and hours鈥攎ust be rethought, or risk losing a large, growing swath of the population.
鈥淪ingles benefit from a positive message, a message of opportunity,鈥� said Leeds professor Peter McGraw in听. 鈥淲hat I want is for our organizations, employers, CEOs, entrepreneurs, salespeople, human resource managers to recognize, similarly, the opportunities in singles.鈥�
McGraw has been studying the solo lifestyle and the changes it鈥檚 creating in business. He hosts singles meetups as well as a regular podcast, 鈥淪olo: The Single Person鈥檚 Guide to a Remarkable Life.鈥澨�
Leeds Business Insights features conversations with alumni, faculty and others in the Leeds community, who discuss current challenges in business and offer actionable takeaways to help you solve problems and advance in your career. You can find听an episode summary on the Leeds website, and can subscribe wherever you get your podcasts.
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With 25% of millennials projected to never marry, independence is becoming profitable. It鈥檚 time that U.S. businesses adapt to this growing trend, according to Leeds Professor Peter McGraw.
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