A recent study out of Cornell University鈥檚 Johnson School of Management ranks the Leeds School Marketing faculty as among the very best in the world.听 The authors measured faculty productivity at 30 of the world鈥檚 leading marketing departments in the top academic journals in business and the social sciences. In spring of 2017, they ranked schools by median and mean per capita productivity of the schools鈥� current tenure-track faculty in those top journals in two periods: 2007-2011, and 2012-2016.听
Three results were striking:
- Leeds marketing per capita research productivity was very strong in the period 2007-2011, but improved in the period from 2012-2016 more than any marketing faculty in the world.
- In the period from 2012 to 2016, the Leeds marketing faculty was among the 10 best in the world in every measure reported.
- In median per faculty publications in the world鈥檚 four top marketing journals, CU-Boulder tied with Duke as best in the world (Table 1, p. 12 in paper).
- In median per faculty publications in a broader set of 24 UT-Dallas Business journals, CU-Boulder was surpassed only by Duke (Table A3, p. 22 in paper).听
- In median per faculty publications in a broader set of 80 elite journals across business and social sciences, CU-Boulder was surpassed only by Duke and Yale (Table A4, p. 23 in paper).
- The excellent performance of CU-Boulder鈥檚 marketing was the result of broad, across-the-board excellence; some other top schools were carried by a small subset of the members of their faculty. 听In the period from 2012 to 2016, CU-Boulder had the most balanced productivity among colleagues of any of the top 30 schools compared (Table 5, p. 16 in paper).
The bottom line is that CU-Boulder鈥檚 marketing faculty is truly elite on the world stage, due to rare across-the-board strength. Leeds School of Business students have the opportunity to study marketing with some of the world鈥檚 leading experts producing cutting-edge knowledge in marketing.
The full article including methodology can be downloaded from this link:
When Will Singles鈥櫶鼶ay Find Its Place in the US?
With 25% of millennials projected to never marry, independence is becoming profitable. It鈥檚 time that U.S. businesses adapt to this growing trend, according to Leeds Professor Peter McGraw.
CU Boulder Is Named a Top 50 Ignition School
Fast Company and Inc. released their inaugural list of institutions that impact society through innovation and entrepreneurship. How is the Leeds School of Business igniting some of that impact?