Donald Lichtenstein, Professor and Chair of the Division of Marketing, featured in study examining price matching
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Price Protection Report: Credit Cards Shielding You From Price Drops
The combination of recession-reduced budgets, intense competition in the retail space, and tried-and-true consumer price sensitivity has fostered an environment in which price-match guarantees are something of a staple. Most of the largest brick-and-mortar retailers 鈥� think Walmart, Best Buy and Toys鈥漅鈥漊s 鈥� use price matching to avoid serving as showrooms for Internet giants like Amazon. This is also a direct reflection of consumer preferences, as 21% of shopper request a price match when they encounter prices in a store that they feel are too high, while 19% leave and look for a lower price online, according to Cognizant鈥檚 Shopper Experience Study. Furthermore, 29% of people said that price matching by store associates is their top priority for store improvement.
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When Will Singles鈥櫶鼶ay Find Its Place in the US?
With 25% of millennials projected to never marry, independence is becoming profitable. It鈥檚 time that U.S. businesses adapt to this growing trend, according to Leeds Professor Peter McGraw.
CU Boulder Is Named a Top 50 Ignition School
Fast Company and Inc. released their inaugural list of institutions that impact society through innovation and entrepreneurship. How is the Leeds School of Business igniting some of that impact?