While the good food industry offers a myriad of health, wellness, and environmental benefits, it also makes a substantial economic impact. The articles in this issue were primarily written by business leaders working in, and supporting, the natural and organic food industry. This issue quantifies the size of the agriculture industry and the food and beverage manufacturing industry in Colorado, describes the disruptive nature of natural products, celebrates restaurants committed to good food, illustrates the difficulty marketing new products through a pandemic, and highlights the University of Colorado’s service to food-based economies.
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