A recent article in the听Huffington Post,听, features a study published by Leeds School of Business Assistant Professor Jeffrey York and Darden School of Business Professor Michael Lenox.
The study examines two areas of inquiry:
- What drives entry into emerging industries for startups versus existing incumbent firms? Are there different drivers for these two different types of entrants?
- What drives entry into emerging green industries that offer some kind of environmental benefit and environmentally preferable product, like organic food, solar energy or green building?
鈥淚鈥檓 very excited to have our research represented on the听Huffington Post. Our hope is that by drawing attention to studies like ours we can help to inform entrepreneurs, strategists, and policy makers seeking to understand green industry emergence,鈥� says听.
York鈥檚 work on the study,听听was partially supported by funding from the Shane Faculty Scholarship.
Want to Learn More?
To read the听Huffington Post听article, click听.
For a quick overview of the study, watch York鈥檚听.
To view the abstract and access the full study, click听.听