Please听review the听ATLAS Style Guide below before designing ATLAS visual assets.听Per CU Boulder brand guidelines, the ATLAS wordmark must always be used in conjunction with a CU Boulder听logo (either CU Boulder only听or College of Engineering and Applied Science). Neglecting to do may undermine听our right to use the ATLAS wordmark at all, so please be diligent about this. The ATLAS communications team can help ensure assets look great and meet our brand standards!
A variety of branding resources can be accessed in the expansion blocks below. For questions about using our identity system听or听to request an asset not听available here, email: atlascommunications@colorado.edu
Logos and Wordmarks (ATLAS, Labs, B2, CU Boulder)
1. Custom ATLAS wordmark generator: The ATLAS wordmark generator, developed by former ATLAS PhD student Clement Zheng, allows users to design and download an SVG of any variant.听
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Open:
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Select preferred A's: Use left and right arrows, or click "Random" until you see a configuration you like.听听
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Color: Downloaded files are SVGs with transparent backgrounds. Files are black by default; for dark backgrounds, switch to a white wordmark by clicking the "dark" link.
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Download: Right-click听on "download SVG: Right-Click>save as" and select "save link as".
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If you need to convert the SVG to a PNG or another format, use Photoshop,听Illustrator, or one of the many free online converters, such as .
2. Preformatted ATLAS wordmark听as a PNG听in either white or black:听 听听 听 听听
3. Research Labs:
4. College and CU Boulder logos:听,听 ,听
5. B2 Center for Media, Art听and Performance: As a public venue, B2 has its own logo, which should be used in conjunction with听an ATLAS wordmark and a CU Boulder logo (links听above).
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Typeface/Font
Neue Haas Grotesk is the main听ATLAS听typeface for all听printed and digital materials. You can download a variety of Neue Haas Grotesk weights and styles听from听.
Letterhead Templates
To use ALTAS letterhead templates, open either document below and save a copy before you begin typing.
Word Doc with CU Boulder logo听Word Doc with CEAS logo
ATLAS Photos and Media
Select ATLAS photos:
Connect with the Communications team for additional photo archives.
Video Assets (intro and outro clips)
We have dynamic intro and outro graphics to support student and faculty video production.
- Intro: Dynamic ATLAS wordmark (black and white text versions) on a transparent background (format: MOGRT).听
- : An 8 second听MP4 sequenced: Black, ATLAS wordmark, CU Engineering, Black
If you need a different combination of graphics, email: atlascommunications@colorado.edu