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CU Boulder lecturer Marla Schulz examines the Broadway-musical-turned-film Wicked and how the movie musical endures

Since the Broadway musical Wicked opened in fall 2003, it has been beloved by both critics and audiences. Based on Gregory Maguire’s 1995 novel, it has dominated Broadway, becoming the  of all time and amassing more than $5 billion in sales worldwide via the Broadway show and a touring production that has been to more than 100 cities in 16 countries.

So, it wasn’t much of a surprise when Universal Studios announced plans to bring the musical to the big screen in . After a slew of delays, many due to the COVID-19 pandemic, the film was finally released on Friday, following a months-long, pink-and-green global marketing blitz.

Marla Schulz, a lecturer in the CU Boulder Department of Theatre and Dance, says part of Wicked's appeal is the story of a misunderstood girl turning into a misunderstood villain.

During its opening weekend, the film grossed — for a film based on a Broadway musical, demolishing the previous record set by Into the Woods—and currently has a . What makes this Broadway-to-film musical so successful when several of its recent predecessors—including Dear Evan Hansen and �䲹�ٲ�—flopped?

According to Marla Schulz, a lecturer in the University of Colorado Boulder Department of Theatre and Dance who earned her MFA in dance with an emphasis on musical theater, there are many things that make Wicked special.

“A lot of people resonate with the story of a misunderstood girl turning into a misunderstood villain. It feels clever and also poignant,” Schulz explains.

Stage to film

As with anything that fans deeply love, however, there are those who argue that adapting a Broadway musical to a film is unnecessary, especially if it is considered “perfect” as is, like Wicked. 

“(But) going to see a musical can be quite difficult, especially for people who might have fewer resources or live in rural areas,” Schulz says. “Tickets to go to the theater can be expensive, especially if you want to see a union production. To see the original production, you frequently have to travel to a large city to either see a touring production, or you can spend a lot of money to go to New York. Adapting live musicals to film makes the artform significantly more accessible.”

The cheapest ticket to see Wicked on Broadway is , which doesn’t include travel or accommodation costs for those who don’t live in New York City. For many, this can be an insurmountable expense, even for the biggest fans of the original book and Broadway musical. Once the production is made into a film, however, it becomes accessible to millions.

Of course, like most things that have huge, passionate fanbases, stage-to-film adaptations inevitably draw backlash, even before the film is released. In everything from casting choices to set design, Broadway musicals often draw intense scrutiny when they are adapted into film.

“It’s not an easy thing to do,” Schulz says. “You have audience members who are comparing the movie version to the staged version. In most cases, the writers have a specific reason they wanted this story told as a musical, on stage, with the opportunities and limitations that it provides.

Cynthia Erivo (left) plays Elphaba and Ariana Grande (right) plays Glinda in the film Wicked. (Photo: Universal)

“When it moves to a film, the big question that comes up is what does this new medium have to add to the story? And if it doesn’t have anything to add, then why are we doing it?”

This can be part of what makes the musicals-turned-film flops so notorious: They failed to do the original production justice, Schulz says. Perhaps inevitably, both critics and fans ask, “H�Ƿ�?”

Everything from bad costumes and editing to inconsistent world-building can add up to a bad adaptation of a beloved musical. The 2019 film adaptation of �䲹�ٲ�—a beloved musical that ran for 18 years and almost 7,500 shows on Broadway—is a recent example.

Schulz says that it can be quite easy to mess up an adaptation. “The Dreamgirls movie musical is an example of what can go wrong when you don’t properly set up the world of a musical. For a large majority of the movie Dreamgirls, all the songs are diegetic (heard by both the film’s characters and audience), emanating from a performance or a recording session. When 30 minutes in we finally get a song that is non-diegetic, it’s quite jarring. If you’re going to do a musical film, do that from the beginning in all aspects; embrace it.”

Defying gravity

Gauging by its opening weekend box office totals, the Wicked film adaptation has so far avoided the pitfalls of the so-called flops that preceded it. The second half of the story—Friday’s release covers Act I of the stage musical—is  in 2025.

The film also has recouped its  production cost.

At a time when the box office success of Broadway-to-film adaptations can most accurately be called inconsistent, Wicked is so far defying expectations (and gravity).

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